Ferment & Co. Store
Built for Ferment & Co.
A relaunched online store for a small-batch fermentation brand, built around subscriptions and gift bundles.

Overview
Ferment & Co. makes small-batch krauts, kimchi and hot sauces in a converted dairy. Their old online store could not handle subscriptions or gift bundles, which customers kept asking for, so we redesigned and rebuilt the store around both.
What we delivered
- A new store design built around the brand's seasonal batches.
- Monthly and quarterly subscription boxes with easy pause and skip.
- Gift bundles with personal notes and scheduled delivery dates.
- Email flows for abandoned carts, restocks and subscription renewals.
Outcome
The store launched in June and the support period closed in September. The team now checks in with Ferment & Co. once a quarter.
Milestones
Store and brand audit
DoneDue
Review of the old store, sales data and customer requests.
New store design
DoneDue
A refreshed storefront built around seasonal batches.
Subscriptions and bundles
DoneDue
Subscription boxes and gift bundles with scheduled delivery.
Launch
DoneDue
The new store went live with a launch campaign to existing customers.
Support period
DoneDue
Three months of fixes, tuning and training after launch.
The team
All membersDaniel Osei
Senior Mentor, Engineering
LeadMentorAisha Rahman
Full-Stack Engineer
GraduateLucas Moreau
Product Designer
Graduate